Our Mission

Celebrate culture, empower local artistry, and unite a global community through sustainable, inclusive fashion.

The Birth of Zurida

Zurida specializes in crafting limited-edition ready-to-wear African print clothing for women, sourced directly from Nigeria. Each piece is a narrative in itself, utilizing fabrics hand-dyed by local artisans to offer a distinctive, immersive experience. Rooted in the diverse tapestry of African heritage, our designs showcase vibrant colors, intricate patterns, and a harmonious blend of traditional and contemporary styles.

A Midnight Symphony of Beauty and Goodness!

In the quiet hours of the night, Remi and Nancy, the passionate founders of Zurida, embarked on a journey of dreams and aspirations through the glow of a WhatsApp video call. In this digital symphony of connection, they fervently discussed their vision for a brand that would encapsulate the essence of beauty and goodness. As the clock neared 1:10 AM GMT, amidst shared excitement and a deep appreciation for African languages, they found the perfect fusion of meaning in the names Zuriya and Odara. Zuriya, meaning beautiful in the Hausa language, and Odara, resonating with goodness in Yoruba, seamlessly intertwined to birth Zurida.This name, born from the late-night whispers of kindred spirits, became the embodiment of a brand that celebrates the beauty within, embraces cultural richness, and stands as a beacon of goodness in the world of fashion. Zurida, a testament to the power of connection, shared dreams, and the joyous anticipation of a beautiful journey that awaited them both.

Meet our founders...

In the bustling corridors of Birkbeck University of London, fate weaved a unique tale of friendship in August 2022. Remi and Nancy, on the brink of their MSc journey, shared laughter and an immediate connection, sparking the beginning of a profound friendship over coffee.As the day unfolded, the two friends discovered that their connection extended beyond the university grounds. United by the serendipity of their directions, they walked together towards Tottenham Court Road station, unaware that this journey would forever alter the course of their lives.A spontaneous detour led them to a lively dance competition, solidifying an unbreakable bond. This emblematic moment encapsulates Remi and Nancy's approach to life – embracing unexpected detours for shared laughter and joy.Today, as the visionary founders of Zurida, Remi and Nancy bring this rich tapestry of friendship and shared experiences to life. Their journey from chance acquaintances to inseparable friends has become the cornerstone of a brand that not only celebrates cultural richness but also embodies the essence of genuine friendship.